A Telegram Sticker Pack for Your Token: How It Works and How to Make One

Telegram is where most crypto communities talk, and a lot of that talk is reactions: a GM in the morning, a burst of LFG when a milestone lands, a “still here” on a slow day. Stickers are how people say those things.

• It travels. A sticker sent in another group or a private chat carries your brand there, and anyone who taps it can add the whole pack.
• It lasts. A post is gone from the feed in a day. A sticker pack stays in people’s sticker panel for months.
• It is community, not ads. Holders use stickers because they are fun, which is exactly why they read as culture rather than promotion.
• It costs little. One pack, made once, used thousands of times.

A sticker set has a title, a short name and a list of stickers, each tied to one or more emoji. The short name is what goes in the share link, t.me/addstickers/ followed by the name. Typing one of a sticker’s emoji in a chat makes Telegram suggest the matching stickers from the packs a user has added, so the emoji you pick decide when your stickers come up.

Sets are made in two ways: by hand, through Telegram’s own @Stickers bot, or by a bot through the Bot API. A set made by a bot has a short name ending in _by_ and the bot’s username, and it belongs to a real Telegram user who has started that bot. There are three kinds of sticker:

The pack icon is a small square image (for video packs, a 100 by 100 WEBM of at most 32 KB); without one, Telegram uses the first sticker. The limits are strict, and the 256 KB budget is what makes video stickers hard by hand: three seconds of animation at 512 by 512 has to be squeezed until it fits without turning to mush. The full rules are in Telegram’s sticker guidelines.

Most project packs end up as a logo in twelve colours, and nobody sends a logo. The packs people use share a few traits.

• A character, not a logo. Give the mark eyes, a face, sunglasses. A character can react; a logo can only sit there.
• The moments your chat already has. GM, LFG, WAGMI, thank you, welcome, AMA live, a burn, a lock, a countdown, “still here”. Each one is a message people send anyway.
• Two lines at most. A small line on top and a few big words. At sticker size, anything longer is unreadable.
• Your colours with contrast. Brand colours often fail on a dark chat background. Outline everything and push the text colour until it reads on both themes.
• Motion that loops. Stickers repeat, so the last frame should flow into the first without a jump.
• One emoji per sticker that fits. The fire emoji on the burn sticker, the sun on GM. Telegram suggests stickers by emoji, so this is how your pack gets found mid-conversation.

A sticker goes out in your project’s name in every chat that adds the pack, long after you have forgotten what it says. Meme slang is fine: “to the moon”, “WAGMI”, “up only” are jokes everyone reads as jokes. What should never be on a sticker:

• Numbers of any kind: prices, targets, multipliers like 100x, dates. A sticker can’t show where a figure came from.
• Promises and guarantees: “can’t lose”, “risk-free”, “will pump”.
• Returns: profit, gains, yield, APY, passive income.
• Pressure to buy: “buy now”, “ape in”, “last chance”.
• Links, handles and contract addresses: they go stale, and a sticker can’t be edited in someone else’s chat history.

Our sticker packs grew out of the ones we made by hand for our own token, $LOUD. You make one in the app under Agent, Launch kit, in the Sticker pack card:

1. 1

   Start from your brand

   Name and ticker, with the brand kit’s logo and colours. A transparent, one-coloured logo gets eyes and sunglasses of its own; any other logo becomes a round “coin buddy” character carrying it. The palette is pushed until every word reads against the outline.

2. 2

   Pick the stickers

   12 to 16 of our 16 templates: logo reveal, GM sunrise, LFG burst, WAGMI handshake, to the moon, burn, locked, chart up, still here, ser in sunglasses, community army, thank you, welcome, AMA live, launch countdown and holders hold.

3. 3

   Write the words

   Two short lines per sticker. The AI suggests words in your brand’s voice, or you type your own, and every line is checked as you type against the rules above. Every sticker moves on screen as you edit, before anything is rendered or paid.

4. 4

   Render

   The pack renders as video stickers that fit Telegram’s limits, in a few minutes. Change a sticker later and only that one renders again.

5. 5

   Publish to Telegram

   A team member opens the bot link and presses Start, which makes them the set’s owner, as Telegram requires. The pack is published under @loudscenebot and you get its t.me/addstickers link. Publishing again updates the same set.

6. 6

   Announce it

   The Agent drafts a “We have stickers!” card with the stickers on it, for your team to approve like every post.

A bought pack can be used on a pack of yours for 12 months. The free Torch Agent week doesn’t include one: packs follow the plan. Plans and prices are on the credits and plans page.

• Pin the link in your group next to your official links, and post it again whenever new people arrive in numbers.
• Use it yourself first. Admins answering GMs with the pack is the best announcement there is.
• Tie stickers to moments. Send the burn sticker under the burn report, the lock sticker under the lock post, the countdown before an AMA.
• Keep it fresh. When a milestone or an event deserves its own sticker, update the pack; holders who added it get the new stickers in the same set.

Stickers are one piece of a launch. Our guides to marketing a token launch and to the first 30 days after launch cover the rest, and the crypto page shows what else we make for token teams.