How to Market a Token Launch on Robinhood Chain
Most of a launch's marketing happens before the token exists. Here is the plan we would follow again on Robinhood Chain, from two weeks out to day seven, with proof attached to every post.
Lucian Budeanu · CEO & Founder
· 7 min read
To market a token launch on Robinhood Chain, do most of the work before the launch: one page with the facts and the official links, an X account and a Telegram group that look finished, a launch film and the first week of posts drafted. On launch day, publish the contract in one place, point everyone at proof they can read on chain, and post on a schedule. In the first week, turn every checkable event into a post.
We launched our own token, $LOUD, on Robinhood Chain through Torch on 23 October 2026. This guide is the plan we would follow again, split into the two weeks before, launch day and the first seven days. The launch transaction itself is covered in how to launch a token on Torch, and the month after launch in our 30-day post-launch plan.
What is different about launching on Robinhood Chain#
Robinhood Chain is an EVM chain, so most of what you know from other chains carries over: gas is paid in ETH, addresses start with 0x, and wallets and tools that speak EVM work. A few things are specific to it, and they shape the marketing.
| On Robinhood Chain | What it means for your posts | |
|---|---|---|
| Explorer | Blockscout, at robinhoodchain.blockscout.com | Link transactions, locks and holder lists there, not screenshots |
| Launchpad | Torch: one transaction, straight into a locked pool, address ending in 1111 | The 1111 ending is a first check for buyers; the launch event names your creator wallet |
| Locker | HoodLock, with a public proof page for every lock | Announce team and treasury locks with the proof link |
| Market data | Dexscreener and GeckoTerminal list Robinhood Chain pairs | Your token has a chart page from the first trade; share the right one |
| Audience | A young chain, where many buyers are new to it | Explain how to get ETH on the chain and how to buy, in plain steps |
The last row matters most. On an established chain you can assume people know how to bridge and swap. On a young one, a short walkthrough of how to buy does more for a launch than another hype post.
Two weeks before: build the things people will check#
New buyers look for the same few things in the first minute. Have every one of them ready before you announce a date.
- 1
One page with the facts
What the token is for, the supply, the tax and where it goes, the team’s allocation and how it will be locked, and the official accounts. Our $LOUD page is an example. Write it in plain words: it is what every post will link to.
- 2
An official links page
Your X account, Telegram group, site and, after launch, the contract and the trading link. Fakes appear fast; ours had a fake group the day after launch. Our official links page is the one answer we give.
- 3
Accounts that look finished
An X header, a profile picture and a bio, and a Telegram group with a pinned message, all in the same look. A half-set-up account reads as a project that will not last.
- 4
The launch film
The idea, the name and ticker, two or three checkable facts and, on launch day, the contract on screen. Our token launch video guide covers the structure.
- 5
A how-to-buy walkthrough
Getting ETH onto Robinhood Chain, connecting a wallet and buying on your launchpad, step by step. A short screen-recorded film works better than a thread.
- 6
The first week of posts
Drafted, not posted: launch announcement, contract post, lock announcement, the first figures post, answers to the questions you know will come.
A walkthrough film can be very simple. The fomo film below shows the whole buy flow of an app in 32 seconds, screen by screen, with nothing a newcomer has to guess.
The week before: announce what you can prove#
Pre-launch posts are where projects most often overpromise. Keep them to things that will be checkable on the day.
- The date, the chain and the launchpad. “Launching on Torch, Robinhood Chain, Thursday at 16:00 UTC.” A time zone saves a hundred questions.
- The rules you are committing to. The tax and its split, the team allocation and the lock term. On Torch the tax is fixed at creation, so announcing it early costs nothing and builds trust.
- A warning about fakes. “We will post the contract only on these accounts.” Repeat it on launch day.
- A teaser. A few seconds of the launch film, without a contract. On Torch the address is only known once the token is created, so any “contract” posted before launch is a fake by definition. Say so.
Launch day: one contract, one place, proof attached#
Launch day goes fast, so the order matters more than the wording. Our Torch launch-day checklist has it hour by hour; the marketing part comes down to five moves.
- Publish the contract on your official page first, then post it on X and in the group, linking back to that page. Pin both.
- Share the trading link and the chart. On Torch the trading page is app.torchpad.fun/trade/robinhood/ followed by the contract. Add the Dexscreener page so people can see the pool.
- Post the proof. The lock’s HoodLock proof link for the team’s tokens, and a link to your token’s report in our free trust check, which reads the supply, burns, locks and, for Torch launches, what the launch wallet holds.
- Post the launch film, now with the contract on screen, in 16:9 or 1:1 for X and 9:16 for the vertical feeds.
- Stay in the group. The first hours are when people ask whether the contract is real and how to buy. Answer with the same two links every time.
Ask for a CoinGecko listing and update your token’s info on the trackers as soon as you can. X decides which token a cashtag shows, and for our first days $LOUD showed another project with the same ticker. A couple of days after our CoinGecko listing went up, X showed ours.
The first week: one checkable post a day#
After launch day the news stops arriving by itself. Plan one post a day that anyone can verify, and add a film when there is real news.
| Day | Post | Proof to link |
|---|---|---|
| Day 1 | The contract, official links and how to buy, again | Your official links page |
| Day 2 | The team lock: amount, share of supply, unlock date | The HoodLock proof page |
| Day 3 | Holders and volume after 48 hours, dated | The explorer's holder list and the chart |
| Day 4 | What the team shipped or fixed since launch | The page, the changelog or the commit |
| Day 5 | The first burn, if your tax buys back and burns | The burn transactions on the explorer |
| Day 6 | Answers to the group's most asked questions | Your token page |
| Day 7 | One week live: what launched, what burned, what is locked, what comes next | All of the above, in one recap |
For the burn post, our guide to announcing a token burn with proof has a template. After day seven, the 30-day plan takes over.
How loudscene helps with a Robinhood Chain launch#
We built loudscene for this exact workload, and used it for our own launch.
- The launch kit: paste the contract address, or the name and ticker before launch, and get an X header, a profile picture, launch posts for X and Telegram, a pinned message and a teaser film in your brand.
- Films from a contract address: the launch film, burn reports and milestones, built from the token’s real, dated figures, in every format.
- The loudscene Agent: it watches the token and the chain and drafts the daily post and the films, and your team approves each one in Telegram before anything goes out.
- The free trust check at /trust for any Robinhood Chain token, so buyers can read your burns, locks and launch wallet themselves.
Launched on Torch and past a $50K market cap? Claim a free week of the Agent with the launch wallet. You can see other projects’ films in the crypto films gallery, or read about Robinhood Chain launch tooling on Torch’s docs.
Questions
Asked often.
When should I start marketing a token launch?
About two weeks before. That is enough time to write the facts page, set up the accounts, make the launch film and draft the first week of posts. Announce the date, the chain and your rules in the last week, and keep the contract until the token exists.
What gas token does Robinhood Chain use?
ETH. Buyers need ETH on Robinhood Chain to pay for gas and to buy, which is why a short how-to-buy walkthrough is one of the most useful things to post around a launch.
How do buyers check a token on Robinhood Chain?
On the Blockscout explorer, on the locker's proof pages for locks, and on Dexscreener for the pool. loudscene's free trust check reads the supply, burns, HoodLock locks and, for Torch launches, the launch wallet's balance in one report.
Why does my cashtag on X show a different token?
X decides which token a cashtag links to, and a newer token can share its ticker with an older one. A CoinGecko listing helped in our case: a couple of days after ours went up, X showed $LOUD as our token.
