Token Launch Video: What to Show and How to Make One in Minutes

A launch film has one job: a stranger who watches it with the sound off should know what the token is, why it exists and how to check it. Six beats do that in about 30 seconds. Stretch or squeeze them in proportion for a longer or shorter cut.

1. 1

   0 to 3 s: the hook

   The question your project answers, or the problem it solves, in a few big words. Not your logo: nobody knows it yet.

2. 2

   3 to 8 s: the problem

   The situation your holders or users are in, in their words. One line.

3. 3

   8 to 14 s: the reveal

   The name and the ticker, exactly as written in your docs, with one line on what the token does.

4. 4

   14 to 24 s: the facts

   Two or three checkable facts: total supply, the allocation as your docs publish it, the liquidity lock and its term, the pair and where it trades.

5. 5

   24 to 28 s: the contract

   The contract address on screen long enough to read, with the chain. Fakes copy names and logos; the contract is what people should check.

6. 6

   28 to 32 s: the close

   One official link and your handle, on the same closing card you will use for every film after this one.

CHIT’s launch film, at the top of this post, follows the same shape: a typed question over a token card full of question marks, the problem, the name revealed with a gesture from its own website, two features on the product’s real cards and its closing line. Our CHIT case study breaks it down second by second.

• Price talk. No targets, no “100x”, no “get in early”. It invites the wrong audience and the platforms’ moderators, and it is not something you can promise.
• Figures you cannot link to. If a number is on screen, it should be in your docs, on the explorer or on a page you can point at.
• Partners you have not announced. A logo wall of “partners” who never said so is the fastest way to lose trust.
• Long roadmaps. One idea per film. Leave the roadmap, the burn and the lock to films of their own; that also gives you something to post in week two.
• Tiny text. Many people watch muted on a phone. Every line should be readable at arm’s length in the time it is on screen.

Most launch traffic happens on X and Telegram, with vertical feeds close behind. Make one story and lay it out again for each shape, rather than cropping one file.

Our Reels, TikTok and Shorts specs list the lengths and safe zones for vertical video, and the Facebook and Instagram ad specs cover feeds.

One film rarely covers launch week. These four each answer a different question, and together they fill the first days.

• The launch film. What it is and why it exists: the six beats above. Post it first and pin it.
• The how-to-buy walkthrough. The real screens, step by step: where to buy, which chain, what to check. It answers the question your group will ask a hundred times.
• The facts card. Supply, allocation, lock and contract, as one short film people can share when someone asks “is this safe?”. Point them at a trust check as well.
• The first-week recap. What launched, the first burn, the holder count, what shipped. It turns launch week into a story for the people who missed it.

The fomo film below is a walkthrough of that second kind: a trading app’s buy flow rebuilt as a live phone demo, from sign-in to the badges, taken from its own site and films.

1. 1

   Paste the contract address

   Paste the address, or its Torch, Dexscreener or explorer link, where you would paste a website. We read the token’s market data on Dexscreener and its site or logo.

2. 2

   Add your own facts

   Paste your announcement, docs page or a post on X as the brief. The story is written from those facts, and any number the AI could not find in your material is flagged for you to check.

3. 3

   Pick the story

   Token launch puts the ticker, the allocation bar and the contract on screen; Token launch film carries the whole launch in one continuous take, cut on the beat.

4. 4

   Check and edit

   Every word, number and colour stays editable in the browser. Market figures are read when you make the film, so check they still hold before you post.

5. 5

   Export every format

   One credit covers a video of up to 60 seconds in 16:9, 9:16, 1:1 and 4:5. The Raid pack adds three hooks and ready-to-copy posts for X and Telegram.

After launch, keep the rhythm going with our 30-day post-launch plan; if you are launching on Robinhood Chain, read how to launch a token on Torch. Browse other projects’ films in the crypto films gallery, or start from the crypto templates.

• The first three seconds say what the project is, without sound.
• The name and ticker match your docs exactly, including capitals.
• Every figure is in your docs, on the explorer or on a page you can link.
• The contract address on screen matches your official links, character for character.
• There is no price, return or “early” language anywhere, captions included.
• You exported each shape you plan to post, not one file cropped by the platform.